Social Media Management

That seamlessly weaves in your most important messages and engages back with your audience

When the Cooperating School Districts of Greater Kansas City enlisted my team's help for a brand new initiative to promote public education, I was involved in the branding and messaging process for what became Our Kids. Our Communities. Our Future. Once we had a direction and a plan, I led their social media efforts, launching and managing their accounts and digital ads while assisting with storytelling through video.

From launch in September 2023 through May 2026, organic social media content received more than 4.5 million impressions, and paid ads reached over 1.3 million users while garnering 5.4 million impressions. With this foundation to build upon, the project continues to share the impact public schools have on our communities and the importance of public education.

Brooklyn Center Community Schools (BCCS) in Minnesota needed someone to lead their social media and communications efforts as boldly as they lead every day as an institution. As a small full-service community school district centered on STEAM curriculum, BCCS meets the needs of its students by addressing gaps in healthcare, food access, educational opportunities, and so much more, all with a Mission, Vision, and Core Values centered around anti-racism. 

In the seven years during which I led their digital media strategy, I more than tripled their following on both Facebook and Instagram, provided clear communication throughout the COVID-19 pandemic, and proudly stood front and center to amplify their community's stories and shine a light on the work their staff do every day to serve their students and families. 

In 2024, the district called a capital projects levy referendum to provide essential funding for technology updates and enhanced security systems. My task was to communicate to in-district residents about the immense need for funding and turn out the vote. Building on key messages identified by my team and the district, I developed a comprehensive social media calendar, website copy and support, additional positive news stories for the district website, videos, postcard copy, newsletters and copy for a spread in the district’s annual magazine, all wrapped in a sub-brand with an identifiable logo created by my team's graphic designers. This sub-brand, “Pathway to Progress,” was clearly tied to Brooklyn Center Community Schools and allowed all levy messaging to stand out amidst other positive storytelling about the district.

Voters approved the capital projects levy. Over the next 10 years, the district will implement essential updates that support staff and prepare students for the world ahead.

When Farmington Area Public Schools was left without a Communications department, my team stepped in to become their one stop shop. I managed their social media accounts, wrote news stories, crafted paid ads to boost kindergarten enrollment, assisted with website updates and e-newsletters,  helped launch an enrollment microsite, and helped them receive voter approval on an operating levy.

From the time I took over their social media in September 2025 through September 2026, Farmington's Facebook followers increased by over 800 users, a 150% increase compared to the previous year. Facebook content interactions also increased by 550%. Instagram followers increased by over 600 users, and Instagram reach increased by 582%. 

Through paid ads as part of an enrollment marketing campaign, I stopped the bleeding when it came to enrollment decline and the district was able to fill kindergarten seats, bolstering revenue.

When they called an operating levy referendum in 2025, I took what I learned from successful campaigns like that of BCCS, and after leveraging multiple communication channels for months to educate voters and encourage them to take action, voters approved the levy. The funding will maintain manageable class sizes, preserve academic and extracurricular programs, and support teachers and staff.